Cafe Culture
Coffee shops have risen in popularity in recent years. With the increase of high street coffee brands, comes the opportunity for independent coffee shops and sandwich bars/cafes to up their game with a refreshing, quality menu.
What are we talking about when we say cafe?
The traditional "greasy spoon" cafe term has evolved into more trendy and modern cafes, coffee shops and sandwich bars popping up in cities, towns and villages. The common theme is a mix of menu choices, for all day parts, catching consumers on the move as well as those who want to relax, work or socialise without the pressure of leaving promptly after eating.
No matter how you define your café business, there are some common themes that you need to consider to help you with your offer, menu choices and service.
There’s huge opportunity to get a great balance of capturing food to go, busy day part queues and offering a great menu for a wide consumer base.
What's the market telling us:
- Healthier options are influencing where consumers choose to eat out.
- Snacking and on the go are big trends affecting cafe/coffee shops/sandwhich bars
- Beverages are changing the offer of outets, so it's not just about coffee and big brands
- Convenience and quick ordering impact how outlets manage queues and busy periods
- Revenue within coffee shops and cafes has got a 40:60 split between food and beverage sales
- Afternoon tea remains popular and for some cafes and coffee shops, helps offer a point of difference to target new consumers who want to relax without feeling pressure of a busy outlet
*Bord Bia Irish Foodservice Channel Insights 2017
Tempting Sweet Treats
Upsell with sweet treats , a few favourites are listed below.
Lunching wraps and sandwiches
Its not just coffee and sweet treats that get the customers through the door, try wraps and sandwiches during the lunch time rush.
The Tea revolution
Tea offerings don't need to be dull or boring, jazz it up with Fruit , herbal or blended products.
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